Your online profile reflects a very good experience in your professional area, studies and training that guarantee your training, and certificates of courses and specialized workshops. But perhaps you have not yet contemplated the inclusion of a good portfolio that evidences by itself only how you work and the practice you have in your activity.

The portfolio is a fundamental part of your “presentation card”: it would be like your “online folder” of previous works that you have done for other clients and that are a faithful sample of your experience in the area. When you come in contact with a client for the possibility of developing a certain project, it will add up a lot to offer that compilation as a reference for your work.

Consider the portfolio as a fundamental tool that speaks of yourself. It is your personal stamp: you must be able to transmit your dedication and passion for what you do. That is one of the keys that will make you differentiate yourself

Web development plays an important role in making your business stand out compared to its competitors. It is very important to work with a web developer who is trustworthy and expert and to help you succeed online. Below are some points that you should keep in mind before hiring a web developer. Your relationship with your developer is going to be long term and will shape the future of your website.

The first two things a client asks when it comes to thinking about hiring a web developer are price and term.

It is a commonplace, because many people have the perception that “you have to have a website”, as if it were a process to fulfill in the way of your business. As a step to be taken, the cheaper and faster it is done, the better.

Obviously when someone thinks this way it is because they really do not know what value a web brings to your company. And there’s the question: a web is not a process, something that simply has to have, as if it were a municipal license or something. No, a website is a fundamental piece that must act in synergy with the rest of the structure of your business.

If you have looked at budgets, even a little above, you will have seen the great price disparity that exists in the market today.

You should keep in mind that someone who charges little is usually because he is not professional (his income comes from another site and for him your web is nothing more than “an extra”) and / or has no experience. In any case, considering what it costs to make a web (a good web) compared to the rest of your business requirements, the price is not something that you should take too much into account since, unless you need something very very special, the final price will be low in proportion. I repeat: think in terms of value, not cost.

Look for a web developer who knows how to carry out quality work, not something that just looks beautiful.

There are already programs, and even companies that advertise on television, that make nice websites or allow yourself to do them in a few minutes. But in the back room they are real scams: heavy, slow, inefficient and full of errors in terms of usability, SEO (search engine optimization), and many aspects that are very important but not perceived by the naked eye.

Do not be dazzled by a nice slider of images or menus with amazing effects (which are a nightmare for mobile users). Do you want a nice web that is all facade, or do you want a professional and efficient web that, on the other hand, can also be pretty? Because the one is not at odds with the other

Is it mobile optimized?
Already more than half of the web traffic (more than half!) Is produced from mobile devices. If your developer does not make you a web optimized for mobile you will be losing more than half of your possible clients. Almost nothing.

Is SEO-friendly?
Or, what is the same: is it optimized for search engines? If you do not like Google, people will not find you. Already gone the times in which a web developer could afford to have no idea of ​​SEO (search engine optimization, search engine optimization).

Will it support you?
Something primordial. Run away from any developer who will wash their hands once delivered the web. If you do not offer support, at least for the first few weeks, it is not the professional you are looking for.

As you can see, not everything is price and speed. What good is a cheap and quick web if you are not going to look good from a mobile or a tablet? Or if no one is going to be able to find you in Google? Or if you’re not going to be able to change even a text without having to call the developer every time (with your corresponding invoice, of course)?

Be picky about things important to your project.

Although traditional advertising is still an excellent tool to position a brand, the market dynamics have changed and to promote your business it’s necessary to implement digital marketing strategies.

Below we give you 5 ways to make your business and products stand out:

A well designed website is the cornerstone for spreading your business, because having a presence on the network, you have the possibility of being seen at the same time by a large number of potential customers.

On your site you must communicate clearly the value, advantages of the services and products you sell; enhance your business corporate image and constantly run advertising and marketing campaigns.

By delivering relevant information to your potential customers through a blog, you can increase traffic to your site, create a qualified audience and get your customers loyalty over time. The following figures reveal this:

• 126% of small businesses generated more leads with their blog.
• 61% of US consumers have made a purchase based on a blog article

Remember that blogging is one of the fundamental tools of any SEO strategy. Every post you post must contain the right keywords, quality links and value information for the target audience.

Many people have websites (for their businesses as well as for personal use) and many people have blogs. The issue is whether people truly understand the difference between a website and a blog. They certainly are not the same thing.
The following paragraphs explain the basic differences between a blog and a website:

A good way to think about a website is in terms of it being a virtual store that sells products and/or services. A website is the perfect forum to self-promote and advertise. Promotion and buying and selling are exactly what people expect when they visit a website. When they are at the point of making a purchase of some kind, they go to a website that will satisfy their needs.

They can either purchase something online directly from your website or they can use your website to find out exactly where your bricks and mortar store is located so that they can come and purchase products and/or services from you in person. Once a customer has bought something from you, there is a very high likelihood that they will not return to your store again.

It is also basically impossible to build relationships with your potential customers and existing customers on your website because the website is static. Once a person has purchased something from you, there is no potential for interactivity so the relationship will never have a chance to develop and grow.

Blogs and websites work in very different ways, serve very different purposes and produce different short-term results. However, they are both necessary to increase your online exposure and to strengthen your online business reputation. It is important to have both as part of your online presence. They function well together and undeniably, you will see positive results over the long term if they are a part of your business online.

When it comes to starting an online business there are many doubts our customers have. How will they ship their products? How will they position themselves in google? What marketing techniques should they use?  Which payment platform is right for you? Etc.

In today’s post we will analyze two of the best-known platforms to create an online store: Shopify vs. WooCommerce.

Shopify
Undoubtedly one of the easiest solutions to create a complete online store is Shopify. This is because from the moment you create your account you have a guide to make your settings.

WooCommerce
WooCommerce is also quite easy to set up. The only thing to keep in mind is that a couple of previous steps must be done. These include installing or updating WordPress on your website, and then installing the WooCommerce plugin. It may not be in a single click, but in two or three at most, but it is quite easy.

Both services offer customers the option of logging in to process their payments or follow the purchase process without having to register on the page.

Shopify has a payment and shipping page that allows the customer to skip the cart and go directly to the payment page. But you need to play code to install it.

This same system is also available with certain WooCommerce themes.

Both options allow you to display prices with or without VAT. They can also automatically calculate the tax rate that should be included for each part of the world.

Shopify
Shopify users had to break their heads for years to be able to offer multilingual support to their stores. For a long time, the only option (and quite expensive) was to duplicate the store or add subdomains. But now they can use the Langify application for $ 17.50 a month that offers multiple language options for the store and several currencies for the payment process.

WooCommerce
WooCommerce is the clear winner here thanks to its WPML plugin. It allows for a complete multilingual solution and costs $ 79 the first year, and $ 39 thereafter. Still it’s not cheap but it sure surpasses Shopify.

Shopify
The SSL certificate is free regardless of the plan you contract.

WooCommerce
With WooCommerce you will have to configure it yourself with your hosting provider. Unless you use the aforementioned Bluehost WooCommerce plan, it will take care of all the digital encryption and security you need as part of your package.

Now, let’s get right to the point. You must choose WooCommerce if:

• You already use WordPress, you love it and you know how to handle it.
• Multilingual support is essential.
• Do not worry about speed and you need the cheapest option possible.

But if none of the above points describes your online business plan, then definitely your choice is Shopify: it’s fast, easy to set up, comes with support included and can be more expensive or cheaper depending on which option you choose.

Do you have a business and don’t have a website? If you said yes, it’s almost as if your business doesn’t exist. In this modern era, people and companies are on the internet for information. Why do you think people visit a website? It’s primarily to find information. And if you’re in the business world, information is critical. You need to have a website for your customers. It needs to contain information about what you can do for them.

Below are just a few of the advantages and benefits of having a website for your business.

Having a website means customers are always able to find you – anytime, anywhere. Even outside of business hours, your website continues to find and secure new customers.

Analytic tools allow you to identify who your typical customer is, how they found you, what they like, and adapt your business to maximise purchases through your site.

If you don’t have a website it is highly likely that your competitor will do it , this means that you are missing out on gaining new customers and can be in the forefront of their minds. It is crucial that no opportunities are missed and are gained by the competition.

Websites provide an easier way to handle customer service. Offering answers to regularly asked questions in a FAQ (Frequently Asked Questions) section, you can reduce customer service costs and save yourself time and money, as well as providing much more information.

Websites in general are great ways to in providing a place that potential investors can be referred to. It shows what your company is about, what it has achieved and what it can achieve in future.

These are few of the advantages and benefits of creating a website for your business. Do you know of other advantages that come from having a website?Leave us a comment here below with your knowledge.

A logo is formed by a series of shapes, typography, symbols, colors and values ​​of the company it represents. It is an element that is present in every action or communication made by the company. At all times, the logo is the most recognizable aspect of the corporate image.

The design of a logo may seem simple, but must meet a number of features to be considered a good design. At all times it must cause the same sensations in the consumer, whatever the means used to spread it: merchandising, advertising billboards, business cards, etc.

The best solution to have a well-made logo is to contact a graphic designer or advertising agency. Anyway, we explain the main characteristics with which the logo should count:

A simple logo makes it easy to recognize and remember. Designs too complex or too heavy, are difficult to assimilate.

The best thing to have a simple logo, among other things, is to use at most three colors, to use the elements really necessary, a readable typography and, finally, not to incorporate gradients and parallel shadows. Unless done to the exact extent, shadows and gradients do not allow the logo to appreciate well on web support.

Irvingdev is specialized in making a difference. We create your company branding, always taking into account the 7 characteristics just described. A coherent and caring corporate image is important and essential.

If you have already decided to enter to the e-Commerce world and want to climb the next step, you should consider each and every detail of your future project. This quick recap may save you from future disappointment and will help to make your preflight check a less stressful experience.

Take a look to this list of important points every startup should take into account before starting an easy e-Commerce store

First, you have to understand what you are selling, you should choose a product or group of products that customers are interested in buying. Do not forget to find the wholesale market where you can buy the product for less than what your customers are willing to pay for it.
The product is one of the most important points because it influences you website’s look, it must also indicates the purpose of your e-commerce site and when you are designing your site you should ask yourself the following questions:

• What kind of products you want to sell?
• Will you offer free stuff?
• Do you want customers to leave reviews?
• Do you want just an online store, or a blogging platform too?

After answering these questions, the next step is to select a platform that suits your needs.

In conclusion, the e-commerce is a good choice to venture into the business world which arouses some interest and get to have presence with products that are competitive and accepted by Internet users.

We recommend putting these points into practice and then telling us how it was in the comments.

The first big challenge for every Blogger, is to create an audience, since they will be the ones who will read what you publish, and will support you to highlight. A blog, regardless of age, if it does not have an audience or loyal readers, is not working as it should.

That’s why we leave here some tips:

All the promotion in the world will not build a thriving audience if your content is the worst. The truly amazing Content, products or services are your Best Marketing Tool. Everything you do online has to start with creating something incredible.

The key is to write something so incredibly irresistible, deep and beautiful, that people are compelled to read and share it. This way you will create Viral content.

For each visitor entering your site and reading an Article, probably another 10-20 have seen the title elsewhere. The key question is: How many people are attracted to clicking on the title, and reading your Article? You must learn to write flashy titles that generate curiosity, interest, and even fear or anger in your potential readers.

The best way to stand out from the crowd is to be original and remarkable. Strive every day to create something innovative. If you only write, try to write in a fun and entertaining way, out of the ordinary. Use your creativity. You can create presentations in slideshare, infographics, videos, surveys, interviews with personalities of your niche, and an endless number of other things.

This is one of the most effective strategies, and once used little. You just have to find popular Blogs related to your theme, and get them to publish a couple of Articles of yours with a link to your Blog.

If every visitor entering your site returns weekly, your Blog would be a success. The best way to get a higher percentage of them back is to make at least most of them subscribe. You must enable subscriptions by Mail, Facebook, Twitter, Google+, Feed, YouTube and any other means at your fingertips.

Some ideas to generate more subscribers are:

1. Create specials only for subscribers (free coupons, gifts, etc.)
2. Create a welcome message for new visitors inviting them to subscribe.
3. Place Opt-In Forms in strategic places of your Blog (header, sidebar, inside articles, at the bottom of the page)
4. Make it Easy for your Visitors to share your content (use DiggDigg plugin)

Do you have enough followers on Twitter, Facebook, Mail, Feed? So prove it. The best way to create a good impression is to show how many people recommend your website.

You can do it by showing how many followers or subscribers you have in each Social Network, by placing a banner on your Sidebar that says “We are +1,500 now” – or creating a Testimonies page.

Make sure your site is search engine friendly. So you can have good positioning and get a considerable amount of visits to your articles. Every day, thousands or millions of people search on Google about the Information / Services or Products you offer, and most of them enter the first Result Sites.
If you are not among the first places, you are losing customers and money.

What are you waiting for to Optimize your Site for Search Engines?

The design of your site is more important than you think. Imagine what happens if because of a lot of work you get x number of visits, and then, those visits leave your site 8 seconds later because of your website horrible design.

That would be somewhat painful, right?

Your website design is a fundamental part in the First Impression that causes your brand. It is the first thing your visitors see before reading your content.

Did you know that launching a new product or service can really help your audience grow? It is true.

Launching a product, always leads to a lot of interview requests, links from other blogs, association surveys.

By having a digital product you can create an Affiliate Program, where your fellow bloggers can send you traffic and earn a commission for each sale. That way you would get more customers!

Inserting a blog within our online shop or our company website is an excellent option to increase sales and page views of our business. Most people focus primarily on sales, page layout and images and forget to add content. We can say that the content on a blog is very important to increase the number of sales and to enhance online user community.
In short, having a blog is an ideal opportunity for your potential customers to enjoy high-quality content and a good experience when visiting your website. The result of that experience, will be the beginning of a lasting relationship.

But, what are the Benefits of having a Blog?

1.Increase conversions
With a blog your client can read the news of your business, find tutorials, and establish a more personal contact with the brand, so conversions increase!

2.Customers Loyalty
Having a blog is one of the best ways to keep loyal customers and encourage them to participate with comments. These conversations may address the needs and concerns of customers and improve online business.

3.Increase traffic
In addition to getting the blog be positioned on topics related to your business, its traffic will grow, so the users will go to your blog looking for updated information.

4.Get Customers confidence
Increases customer confidence since they will see you are a serious company with an Internet presence.

5.Gain Ground
The web is gaining ground and always up to date. You can also promote products and make items trend to encourage readers to buy and acquire knowledge of the subject company.

Having a blog is not easy, requires resources and time. But we should keep creating compelling content and integrate them into the routine of the company, since the benefits are visible over time.
With a good planning, the company blog can become a major online library. In this way the company will be a real source of information where readers will meet the company and its products.