5 Ways To Make Your Business And Products Stand Out
Although traditional advertising is still an excellent tool to position a brand, the market dynamics have changed and to promote your business it’s necessary to implement digital marketing strategies.
Below we give you 5 ways to make your business and products stand out:
1. Build a website
A well designed website is the cornerstone for spreading your business, because having a presence on the network, you have the possibility of being seen at the same time by a large number of potential customers.
On your site you must communicate clearly the value, advantages of the services and products you sell; enhance your business corporate image and constantly run advertising and marketing campaigns.
2. Mobile Optimization
A study by Google and Nielsen revealed that users spend 15 hours a week looking for information about products and services on their cell phones, information that influence their consumption decisions and the 93% of them make a purchase. In addition, 30% of a site’s organic traffic comes from such devices.
No doubt, these figures are more than enough to justify mobile optimization as one of the best ways to spread your business. But you should also keep in mind that the results of the browsers of these devices always point to the local, and Google ranks higher in the results to websites with these characteristics.
3. Exploit Social Media
Build a presence with advertising and relevant audiovisual content in social networks and other online communities is an essential strategy to publicize your business.
At this point you have the option to hire the services of a company specialized in Social Media Marketing, who will plan and execute this work, while you dedicate yourself to your business empowerment, as it requires time and implementation of advertising tactics.
4. Search Engine Optimization
Surely, you know that most Internet users access only to the pages that appear in the first results of the search engines. This is why SEO has become one of the most important disciplines today.
Although the above points can be considered part of a SEO strategy, to spread your business, you must implement a strategy that includes other components such as: quality web design, optimized content, analytics tools, link building, format URL, meta descriptions and navigability, among others.
5. Start a blog
By delivering relevant information to your potential customers through a blog, you can increase traffic to your site, create a qualified audience and get your customers loyalty over time. The following figures reveal this:
- 126% of small businesses generated more leads with their blog.
- 61% of US consumers have made a purchase based on a blog article
Remember that blogging is one of the fundamental tools of any SEO strategy. Every post you post must contain the right keywords, quality links and value information for the target audience.