The Benefits of Having a Website
Do you have a business and don’t have a website? If you said yes, it’s almost as if your business doesn’t exist. In this modern era, people and companies are on the internet for information. Why do you think people visit a website? It’s primarily to find information. And if you’re in the business world, information is critical. You need to have a website for your customers. It needs to contain information about what you can do for them.
Below are just a few of the advantages and benefits of having a website for your business.
#1 Online Presence 24/7
Having a website means customers are always able to find you – anytime, anywhere. Even outside of business hours, your website continues to find and secure new customers.
#2 Information Exchange
At its simplest, a website provides a quick and easy way of communicating information between buyers and sellers. You can list your opening hours, contact information, show images of your location or products, and use contact forms to facilitate enquiries from potential customers or feedback from existing ones.
#3 Credibility
In today’s modern world, there is an expectation for any reputable company to have some kind of online presence. Potential customers would likely be distrusting of any business that didn’t have a telephone number or a physical address, and the same can be said for not having a website and email address.
#4 It Cuts Costs
As well as simply displaying information, you can also use your website to sell goods & services directly to consumers, in some cases removing the need to use “brick-and-mortar” stores which involve large operating costs (staff wages, rental, utilities to name just a few).
#5 Market Expansion
As your site is accessible to anyone all over the world, the ability to break through geographical barriers has never been easier. Anyone, from any country, will be able to find your company and as such, is now a potential customer.
#6 Consumer Insights
Analytic tools allow you to identify who your typical customer is, how they found you, what they like, and adapt your business to maximise purchases through your site.
#7 Advertising
Tools like Google AdWords or advertising on Facebook give you the power to reach customers with much more accuracy and reliability than with traditional offline advertising methods.
#8 Competitors Online
If you don’t have a website it is highly likely that your competitor will do it , this means that you are missing out on gaining new customers and can be in the forefront of their minds. It is crucial that no opportunities are missed and are gained by the competition.
#9 Customer Service Online
Websites provide an easier way to handle customer service. Offering answers to regularly asked questions in a FAQ (Frequently Asked Questions) section, you can reduce customer service costs and save yourself time and money, as well as providing much more information.
#10 Growth Opportunity
Websites in general are great ways to in providing a place that potential investors can be referred to. It shows what your company is about, what it has achieved and what it can achieve in future.
These are few of the advantages and benefits of creating a website for your business. Do you know of other advantages that come from having a website?Leave us a comment here below with your knowledge.
