How To Launch an E-commerce Store in 11 Steps
If you have already decided to enter to the e-Commerce world and want to climb the next step, you should consider each and every detail of your future project. This quick recap may save you from future disappointment and will help to make your preflight check a less stressful experience.
Take a look to this list of important points every startup should take into account before starting an easy e-Commerce store
1. Choose a product
First, you have to understand what you are selling, you should choose a product or group of products that customers are interested in buying. Do not forget to find the wholesale market where you can buy the product for less than what your customers are willing to pay for it.
The product is one of the most important points because it influences you website’s look, it must also indicates the purpose of your e-commerce site and when you are designing your site you should ask yourself the following questions:
- What kind of products you want to sell?
- Will you offer free stuff?
- Do you want customers to leave reviews?
- Do you want just an online store, or a blogging platform too?
After answering these questions, the next step is to select a platform that suits your needs.
2. Select a platform
Choosing the right platform is vital to prevent problems SEO, usability, positioning and, above all, waste of money.
There are several e-commerce platforms like PrestaShop, OpenCart, Shopify, BigCommerce, etc. But the question is: what is best for our business? The answer will depend on the trade we want to create.
Choosing the right eCommerce platform or shopping cart can be crucial, so, have a look at their comparative features before proceeding any further.
3. Choose a domain name
Have you already chosen it? If not, just follow the links at the end of this paragraph – they will take you to the best sites where you can check domain names. Here is an approximate list of what other merchants consider when they choose a domain name provider:
- Free WHOIS protection for some period of time.
- Domain API (allows users to search for, register, renew, and delete domain names programmatically)
- Clean UI, maybe designed for admins to manage multiple domains.
- Fast and simple domain management screens.
- Responsive and informed support.
- Real-time DNS (Domain Name System) propagation support.
- 1-click activation of Google Apps.
- The simplicity of sub-accounts creation and extending administrative control to third parties.
- Great process and status updates on domain transfers.
4. The Hosting
A quality web host is essential for website owners. While free hosting is technically available out there in the wild, you’ll find that you get limited bandwidth, generic domain names, and other distressing shortcomings.
When it comes to hosting your eCommerce site, you don’t want to mess with sub-par servers and unexpected downtime at the most important times. Can you imagine dealing with those issues in the middle of a Black Friday sale? It’s just not worth it. With a quality web host, you can achieve world-class performance on every site and scale to millions of visitors.
5. How important is the website design
One of the fundamental aspects when creating any web or blog is the design, which we must deal with after defining the architecture of information. Undoubtedly, the design is the most creative part of the project as it gives an attractive external appearance, capable of arousing interest and attracting public attention.
Also, creativity and other resources used in this stage are very varied, because they can include photographs, illustrations, videos, animations and audio recordings, and other formats.
6. Make sure it’s responsive
To ensure that your users will have a pleasant navigation experience to facilitate your purchase your e-commerce must be optimized to be compatible with any device. In this way they will feel more comfortable buying. In fact, the trend is that the device in which people tend to do more shopping is the Tablet, this compatibility also make sales increase and have more profits.
7. Description of products and high quality photos.
Unlike a visit to a street store, the buyer can’t touch the product you offer. That’s why it’s highly recommended to supply each item with a brief, straight-to-the-point description and multiple quality photos, as well as videos if needed. Such exhaustive information helps the customer make a positive decision without the necessity of physical contact with the object.
8. Add customer testimonials, product ratings and reviews
New technologies allow online stores to collect many opinions from customers in a very visual way. Both positive comments and negative display, do not forget that if a consumer enters a store and only finds positive comments might distrust the website also that highlights the drawbacks and weaknesses that may not know, what which offers the opportunity to improve and meet the demands of your customers.
9. Think about your purchase buttons and shopping cart
Buttons purchases must be of a color that attracts attention of the customer, and must state how many products are already there. Do not make buyers click more than a few times to buy the product they want, otherwise your cart dropout rate can be quite high.
10. Forms of Payment to accept
There are some payment options such as PayPal, MasterCard, Visa and others. And do not forget currency exchange, if you are going to trade worldwide.
11. Manage delivery
You must have a special facility to handle orders in place and, of course, once the goods are ordered, shipping and ensure prompt delivery. Customers should have the ability to view the status of your order at all times, you should also use proper packaging and avoid any damage to the product so that the customer is satisfied.
In conclusion, the e-commerce is a good choice to venture into the business world which arouses some interest and get to have presence with products that are competitive and accepted by Internet users.
We recommend putting these points into practice and then telling us how it was in the comments.