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About Our Client

Hungwell Bass Club uses the ever popular Comfort Colors line of premium t-shirts in the making of our fun, suggestive casual wear.  Their tees are made from only the finest materials available. Their unique garment-dyeing processes allow them to achieve that worn-in and weathered look without the clothes losing shape or shrinking, since they wash them fifty times before they reach you.
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Our Goal:
They wanted to enhance their website User Interface. We recoded their homepage slider and homepage content, product selection options and interior links decreasing the amount of clicks to purchase a shirt.

What We Did:
In order to preserve and enhance the site’s performance, we did the following before launching the new site:

  • New sliders creation showing the main idea of the business
  • Have an option to buy products from Homepage
  • Color Picker showing different product angles
  • Payment Gateway Integration
  • Shipping Calculator based on Shopping Cart

Website results include:

  • Added new homepage slider functions
  • Modify product selection options to easily understood color images, vs drop down named list
  • Added Variable Product Linking for certain product colors
  • Optimized file sizes for faster load times
  • Updated Interior linking structure for cross browser compatibility
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