HUNGWELL BASS CLUB – DEVELOPMENT CASE STUDY

About Our Client

Hungwell Bass Club uses the ever popular Comfort Colors line of premium t-shirts in the making of our fun, suggestive casual wear.  Their tees are made from only the finest materials available. Their unique garment-dyeing processes allow them to achieve that worn-in and weathered look without the clothes losing shape or shrinking, since they wash them fifty times before they reach you.
Website URL: https://hungwellbassclub.com/

Our Goal:
They wanted to enhance their website User Interface. We recoded their homepage slider and homepage content, product selection options and interior links decreasing the amount of clicks to purchase a shirt.

What We Did:
In order to preserve and enhance the site’s performance, we did the following before launching the new site:

• New sliders creation showing the main idea of the business
• Have an option to buy products from Homepage
• Color Picker showing different product angles
• Payment Gateway Integration
• Shipping Calculator based on Shopping Cart

Results:
Website results include:

• Added new homepage slider functions
• Modify product selection options to easily understood color images, vs drop down named list
• Added Variable Product Linking for certain product colors
• Optimized file sizes for faster load times
• Updated Interior linking structure for cross browser compatibility