HUNGWELL BASS CLUB – DEVELOPMENT CASE STUDY
About Our Client
Hungwell Bass Club uses the ever popular Comfort Colors line of premium t-shirts in the making of our fun, suggestive casual wear. Their tees are made from only the finest materials available. Their unique garment-dyeing processes allow them to achieve that worn-in and weathered look without the clothes losing shape or shrinking, since they wash them fifty times before they reach you.
Website URL: https://hungwellbassclub.com/
Our Goal:
They wanted to enhance their website User Interface. We recoded their homepage slider and homepage content, product selection options and interior links decreasing the amount of clicks to purchase a shirt.
What We Did:
In order to preserve and enhance the site’s performance, we did the following before launching the new site:
- New sliders creation showing the main idea of the business
- Have an option to buy products from Homepage
- Color Picker showing different product angles
- Payment Gateway Integration
- Shipping Calculator based on Shopping Cart
Results:
Website results include:
- Added new homepage slider functions
- Modify product selection options to easily understood color images, vs drop down named list
- Added Variable Product Linking for certain product colors
- Optimized file sizes for faster load times
- Updated Interior linking structure for cross browser compatibility
